NEWS CENTER

戛纳电视节 | 会刊专访华策集团董事长赵依芳 关注国际化史诗巨制《太平年》

华策集团携“战争与和平”主题剧集及生成式人工智能亮相戛纳 MIPCOM


中国领先的优质剧集制作与发行公司华策集团,携多部作品及生成式人工智能(AIGC)领域的最新举措亮相戛纳 MIPCOM 展会。


本次展出的领衔之作是史诗巨制《太平年》。该剧背景设定在中国历史上五代十国至北宋初年时期,讲述了华夏大地实现统一并走向和平的故事。华策集团创始人、董事长赵依芳表示,这部剧“以‘战争与和平’这一全球共通的主题叙事,相信能引发国际观众的浓厚兴趣”。


另一部备受关注的作品是制作精良的古装文化大剧《家业》。


华策集团还重点介绍了其在生成式人工智能(AIGC)领域的探索与应用。目前,公司已将 AIGC 技术广泛应用于辅助剧本开发、镜头规划等前期创意流程,以及字幕、翻译、预告片和海报宣传等影视制作的多个环节。赵依芳表示:“我们相信这将开启中国影视行业更快速、更高效生产的新时代。”


她还提到了集团创办的华策影视产教示范区,致力为行业青年人才提供技能提升的机会。她表示:“我们正将新技术融入传统的编剧与制作流程中,确保从业者不会被时代所淘汰。”


原文


CHINA'S Huace Media Group, one of the country's leading producers and distributors of quality drama, is at MIPCOM CANNES with a full slate and news of initiatives in the field of AI-generated content (AIGC). 


Top of the bill is Swords Into Plowshares, a 40-episode historical epic set around 960 AD, a time known as the 'five dynasties and 10 kingdoms', as China unified and became peaceful under the Song dynasty. Zhao Yifang, Huace Group's president and founder, said the series "spoke the global language of war and peace, so we believe it can be really interesting to international audiences".


Another priority for MIPCOM CANNES was The Heir, a lavishly produced historical romance.


The group highlighted its work with AIGC, which it is now using on aspects of production ranging from idea generation and screenwriting through to storyboarding, titling and translation, and promotional work on sizzle reels and posters. "We believe it can usher in a new era of faster and more efficient production in the Chinese film and TV industry," Zhao said. 


She also spoke about the Zhejiang Huace Film and Television College, which the company has opened to upskill young people in the industry. "We're adding new technology to traditional writing and production, to make sure people don't get left behind," she said.